There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.
United Breweries Group chief Vijay Mallya's son, Sidhartha Mallya is set to step into the world of brand endorsement with celebrity management firm KWAN signing him up to become face of some luxury brands.
KWAN was in talks with a few clients in luxury and lifestyle space for Mallya junior. "We signed Sidhartha Mallya to exclusively manage and represent brand Sid.
The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.
India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.
Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?
Following the World Cup, companies queue up to sign Mithali Raj and Harmanpreet Kaur.
'There might be other opportunities in Asia. We've been looking at India for nearly two years now. I'd say this year we'll end up doing an investment in India'
'Women's cricket just had a huge boost with the way our team performed in the World Cup.' 'Why not take advantage and lay the groundwork to launch a women's IPL?'
'Virat is the captain of the Indian side and Anushka is an A-list Bollywood actor. Something like this has not happened before.'
A clutch of professional talent management firms is changing the balance of demand and supply in India's entertainment industry, writes Vanita Kohli-Khandekar.
Mirza's gutsy image has helped her equal Nehwal's endorsement fee.
As in all successful comebacks, strong leadership will be key for the Chennai Super Kings and the Rajasthan Royals.
A bronze medal in wrestling gets brands talking about a potential endorser joining the ranks of past Olympics stars from India, Abhinav Bindra and Vijender Singh
Off the field, sportspersons hone biz skills
The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.
As many as 80 brands are riding the digital and television broadcast this year.
He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as Colgate.
The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the Gitanjali Group.
Nearly half of the World Cup squad has been picked up by IPL franchises, and not all went for the base price.
The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement.
Looking at the response time, brands are proactively snapping ties with celebrities in the face of controversy.
'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'
With Tetley, Essilor and other brands seeking him out, Ganguly is the highest paid endorser among retired cricketers.
Experts say Dhoni will continue to be relevant.
Parliamentary panel seeks 5-yr jail term and penalty of up to Rs 50 lakh if a celebrity-endorsed product misfires
Meet Anna Chandy, chairperson of the Deepika Padukone-led Live Love Laugh Foundation.
India-Pak face-off saw brands pay up to Rs 20 lakh in last-minute spot buying.
Currently, Kohli has 13 brands under his belt.
'The IPL is by the biggest sports property in the country and having it will give any digital video player an edge.'
Kapil Sharma, the anchor of Comedy Nights with Kapil, is the hottest property on Indian television today
Polling for three parliamentary seats and 29 assembly constituencies were held on October 30, an exercise being seen as a barometer of the political mood in the country ahead of assembly elections in politically critical Uttar Pradesh as well as other states.
Were Kareena and Priyanka catty enough? YOU tell us in this poll!
'I kept photographs of everyone. Because I was working for them.' 'Madam, Saab...' Shyamvar Rai, the approver in the case, said in a tone that tried to suggest that that would be a routine practice for a driver.
